Avenues of Service

Since 1927 the program of Rotary has been carried out on four Avenues of Service (originally called channels). Based on the Object of Rotary, the Four Avenues of Service are Rotary's philosophical cornerstone and the foundation on which club activity is based:

CLUB SERVICE focuses on strengthening fellowship and ensuring the effective functioning of the club including such things as serving on committees, proposing individuals for membership, and meeting attendance requirements.

VOCATIONAL SERVICE encourages Rotarians to serve others through their vocations and to practice high ethical standards in business. For decades, Rotarians having been applying the "4-Way Test" to their business and personal relationships and in recent years, a "Declaration of Rotarians in Businesses and Professions" has given expression to their concern for ethical standards in the workplace. From offering career guidance in high schools, to seeking ways to improve conditions in the workplace, Rotarians and their clubs engage in many different kinds of vocational service.

COMMUNITY SERVICE includes the scope of activities, which Rotarians undertake to improve the quality of life in their community. Many official Rotary programs are intended to meet community needs, whether it is to promote literacy, help the elderly or disabled, combat urban violence or provide opportunities for local youth. The Rotary Club of Malone for many year has placed heavy emphasis on youth services through financial donations to youth baseball, basketball and other youth programs. The Rotary Recreation Park is the shining star of physical work and financial giving by Rotarians.

INTERNATIONAL SERVICE describes the activities which Rotarians undertake to advance international understanding, goodwill and peace. The spread of Rotary clubs across the globe allows for the concerted Rotary support of humanitarian efforts worldwide.